What Is GEO?

Generative Engine Optimization (GEO) is the practice of structuring your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your business when answering a user's question.

Why it matters

More buyers are starting their research inside a chat interface instead of a search bar. If your site isn't structured for AI retrieval, you're invisible in that conversation.

Getting started

• Write in clear, direct, answer-first language
• Use structured data (schema.org / JSON-LD)
• Keep factual details (pricing, hours, service areas) easy to parse
• Publish authoritative, specific content instead of generic marketing copy